Die Cutting

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Capabilities | Everything About Dies | Standard Dies | Terminology



Die Cutting is a featured service of Classic Laminations. Not only for the internal production of our easels, but also the huge die cutting volume that we do for customers.

At Classic Laminations, we have three flatbed die cutting machines: two Heidelberg Windmills and a Thompson Clamshell to quickly turn around your die cutting jobs. We can handle any size job up to and including 28″ x 40″. We are happy to use your die, or can assist you in getting a die manufactured to meet your needs. We also have a die storage center to expedite repeat die cutting orders.

Classic Laminations can die cut any weight and type of stock from offset paper to Tyvek and from 3/16″ Fome-Cor® to 40 PT Board. We also die cut our own easels which are available in a variety of sizes, either single wing or double wing. They come plain, or complete with two sided tape to make your mounting projects as easy as possible.

Additionally, we die cut pocket folders and do a variety of custom die cutting and kiss cutting jobs. We can score for folding and die cut-to-size to make custom cardstock packaging. We have the flexibility to run small jobs and the capability of mass producing die cut pieces for worldwide distribution. A growing part of our business, die cutting is just another reason to look to Classic Laminations for all your print finishing needs.

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Everything About Dies

Our Dies

At Classic Laminations, we have a variety of dies on hand to quickly turn around your project, including several sizes and style of easels, pocket folders, door hangers, counter mats and promotional magnets.

Getting a New Die

The steel rule dies used on our equipment typically cost about $250.00 per die, or 55¢ per lineal inch. This is a one-time charge for a new die.

Your Dies

Send us your die and we will process your order quickly on one of our three die cutting machines. We can also store your die so it is ready to use for your next order.

Die Storage

We will protect your die and store it on-site at no charge to you so it is ready to use for your next order.

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Standard Dies


We have a wide array of easel sizes in both single and double wing styles for you to choose from and most are in stock for quick delivery. We can also do custom sizes up to 5 feet tall.

Door Hangers

Don’t just use a cookie cutter, off-the-rack vellum bristol door hanger. Let Classic Laminations create a custom door hanger with a custom die cut cover stock that coordinates with your corporate print collateral or has a unique color or finish that will get noticed and give you a better response rate.

Promotional Magnets

We have the capability of transforming your mounted piece into a promotional magnet. We will take your digital image and laminate it, mount it to special magnet tape and die strike it to your shape and size.

Pocket Folders

We have a variety of pocket folder dies to assist you in making your pocket folders. Or bring in your custom die to create a pocket folder specifically designed for you needs. We will die cut, glue and if needed, laminate to give you a beautiful finished pocket folder.

Counter Mats

Send us your printed image and we will laminate it, mount it to a special nonskid pad and die cut to shape and size to create a durable counter mat used for retail sales applications. These eye catching counter mats will help drive sales by providing quick and convenient access to product information.

Kiss Cut

We can kiss cut your PSA product, just ask us how to get a custom die designed for your particular laminate material. This type of die cutting cuts through the facestock and pressure sensitive adhesive, down to, but not through, the release liner.

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Cutting Knives

The sharp, steel rule that cuts paper or cardstock. This rule is usually hardened, whereas a softer rule is needed for curves.


Device for cutting, scoring, stamping, embossing and debossing. In flatbed die cutting or die striking, it is the form that contains the steel rules, which are surrounded and held in place with usually hardwood plywood.

Die Cutting

Also known as die striking, die cutting is a print finishing operation that uses sharp steel rules or knives to cut a specific shape into a substrate or to cut the substrate itself into a specific shape that can not be accomplished by a straight cut on a web press or a guillotine cutter. Die cutting is used to create pop-up books and games and to cut flat printed sheets. Die cutting is commonly done on either flatbed or rotary presses. Rotary die cutting is often done in line with printing. Die cutting can also be done with circular dies, thermal and clicker dies, as well as machined compound and progressive die tooling.

Die Cutting Press

Machine that holds the die and cuts the material into specific shapes.

Die Cutting Surface

The area to be die cut.

Die Cylinder

In rotary die cutting, the rotating shaft that holds the die.

Die Board

Hardwood plywood that is used as the carrier for the steel rule in cutting dies.

Die Making

The process of forming or manufacturing a cutting die.

Kiss Cutting

Die cutting process so named because the die strike depth is precisely controlled to cut through the facestock and adhesive layer of a pressure sensitive adhesive laminate and just “kisses” the release liner. For example, pressure sensitive labels. It is important to cut deep enough to completely cut the facestock and adhesive but not so deep as to cut into the supporting release liner.

Male Die

Die that applies pressure during embossing or debossing. Also called force card.

Rule Puller

A hand tool used to remove steel rule from a cutting die.

Rule, Creasing

A rule with a rounded edge designed for creasing or scoring paper or board.

Rule, Cutting

A rule with a sharp edge designed for cutting or scoring paper or board.

Rule, Perforating

A rule with teeth or sharp projections designed to make perforated cuts in paper.

Steel Rule

Ribbon-like steel that is formed into a desired shape and inserted into a wooden board form to make dies for die cutting.

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